Do you know the phrase "A Call To Action"? Well, using "A Call To Action" on your eBay Auction could help increase your sales almost immediately. As outlined in my book "eBay Marketing Wholesale SourcePak" having the right item, at the right price is crucial. But, what else can you do to entice those eBay surfers to become a bidder? Here is One Hot Tip anyone may implement on their auctions to increase their sales - its called " A Call To Action!"
Some of you might
be asking "What is "A Call To Action?" Well its a simple phrase that you would add to your auction description. This phrase should tell your potential bidder what they should do next. I understand
what your thinking, "Dont they understand
what to do next?" But really, you do absolutely need to tell all the people what it is you expect them to do. You may not depend on or assume that an auction surfer is automatically going to become a bidder without telling him/her what you want them to do. You need to come right out and tell them to buy. And why they should buy. Here are some examples of phrases you could use to entice that potential bidder to take action now and contruct
a bid.
- Bid Now! Save Money!
- Buy Now and Save on Shipping!
- Bid Now! Dont Miss This Incredible Deal!
- Buy Now! Quantities are Limited!
- Bid Now! One Of A Kind!
- Bid Now! Collectors Item!
You get the idea. If you have what that surfer is looking for any of the above phrases will entice him/her to contruct
a bid now. And this method is not something new. Retail stores have been using this for many years. You understand
any of the big sales where the advertisement says something like "And dont wait, Quantities are Limited!" This method is measure
tested. Some experts report you might
increase your sales by 50% simply by telling those who are just surfing your auction page what you want them to do.
You might
also utilize more then one call to action. And use them for different reasons in your auction. Say you utilize one of the above. Bid Now! One of a Kind! But what if this surfer is not interested in this merchandise
for auction. Well, do not
let him/her leave without inviting him/her to view your other auctions. Say something like "If you dont see what you are looking for here - please visit my other auctions" and create a link to your other auctions, possibly your "me page" which lists all the auctions you have running.
Try this method on your next auction.
Happy Selling!
Joe Clare.
