As you get more experienced on eBay, you might be tempted to utilize fixed price auctions, just so you may budget better. Its fairly often more reassuring to understand that either you will generate a small profit on an product instead of having to wait and see whether it makes a big profit or a big loss. However, you should be aware that there are some times when you really shouldnt utilize Buy it Now.

In the Holiday Season.

The sell goes absolutely crazy just before the holidays and thats why you shouldnt list items using Buy it Now. Do you really want to wake up one morning and find that all your stock has been bought up, the current highest bidders on your rivals are bidding double what you just sold them for, and the everybody who bought your item have relisted it with a starting price higher than what they paid? Of course you do not .

I would recommend that you stop listing anything as fixed price as soon as you get into December, unless you have a lot of accumulated stock that you want to get rid of for low prices.

When an Item is In-demand.

If an product is selling within a few hours each instant you list it using Buy it Now, then you really ought to think about using a normal auction format instead. The chances are that the final price youd get would be much higher than whatever youre charging now.

When You Have the Only Item on the Market.

If you have a hard-to-find item that no-one else is currently selling, then it makes no sense to make use of Buy it Now. You will be surprised just how high buyers will go on things that are truly rare, and how upset theyll be if someone snatches it away from them using Buy it Now. Its only fair to give people a chance to pay you more and more funds , isnt it?

If Your Item Doesnt Sell.

If you keep needing to relist your merchandise because it consistently fails to sell, that might be the time to give up on listing it in the fixed price format. Buy it Now only works for things that everybody always want traditional auctions involve them more with things that they wouldnt usually buy. You might end up with a slightly lower price than you wanted in the finish , but at least that bad item will be off your hands.

If No-one Ever Buys From You With It.

Its simply not assessment of value having a Buy it Now button on every one of your auctions if nobody ever touches the thing: its just sitting there, costing you funds for each listing. When it comes down to it, Buy it Now is expensive, and you should only make use of it in auctions where you really think it will help the merchandise to sell.

Now you might not have noticed, but theres another alternative auction format that often goes ignored: the multiple-merchandise , or Dutch auction. In the next e mail, Ill show you how these auctions work, and explain why they could be great for your business.